Category: fashion

How the Internet is changing the fashion industry

I was one of the keynote speakers at the Web 2.0 conference in New York in October, 2011. Here’s a transcript of my talk on how the Internet is changing the fashion industry and the transition of offline behaviors to online.

Retail is a huge industry. According to the US Census Bureau, just in the US, retail spending (excluding food and automotive) amounted to $3.1 trillion in 2010, of which almost 80% was done by women.

Morever, online shopping is one of the fastest growing sectors, with the average growth of 19% a year for the last few years even despite the recession.

Fashion has been a bit slow to get disrupted by the Internet, in contrast to music or news industries. However, that is quickly changing.
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Fashion140 – “Virtual Fitting Room” panel

I was one of the invited speakers at Fashion140 conference May 4, 2011 at the Lincoln Center, sponsored by Fashion Week at Lincoln Center. Not only it was an amazing day where I got to meet everyone from Stephanie Winston Wolkoff to Joe Zee, it was also a great learning experience! Here’s a video of our panel discussion:

About Ме


Founder of Clothia, a fashion marketplace for emerging contemporary fashion brands from around the world. Clothia fashionistas can buy exclusive fashions that are handpicked for quality and style, as well as keep a virtual closet of items they like and get outfit suggestions from our personal stylists.

CEO of Sputnik Mobile, a full-service mobile development agency. We build awesome apps for iOS, Android, and responsive web. Services include visual branding, design, user experience, analytics, development, quality assurance, and app maintenance.

Guest lecturer at Columbia University, NYU and General Assembly. Contributing writer to Business Insider. Featured by BetaBeat as one of the “25 Women Driving New York’s Tech Scene.” Profiled by The New York Times, Fast Company, AdAge.

MS in Computer Science from University of California, San Diego, Systems and Networking concentration, Network Security focus. Analyzed properties of port scans, intent of attackers and prevalence of background port scanning, and created a network traffic analyzer to assist in network data measurement.

Researcher at CAIDA (Collaborative Association for Internet Data Analysis) at SDSC (San Diego Supercomputer Center) with k claffy researching internet topology utilizing skitter (traceroute measurement tool) data and BGP tables.  Evaluated the value of IXs (Internet eXchange points) for Autonomous Systems (AS), the difference in peering relationships through IX (Internet eXchange Points) vs direct peering and IPv4/IPv6 protocols.

Bessemer Venture Partners – Lead Developer mining web traffic data, analyzing large data sets using machine-learning algorithms to predict Internet trends, and building traffic prediction models using gathered data and additional independent data sources.

Onshore/offshore project management – designed and developed custom financial applications and business solutions.  Raised funds for 200M+ market cap companies, created a back-end platform for 400M+ hedge fund to optimize foreign exchange trading, assisted with development of high-frequency trading algorithms, worked with NASDAQ and NYSE-traded companies to create an unified online business development strategy.

Personal (fun facts):
Born in Kaliningrad, Russia to a family of engineers. Lived in Russia, USA, France.

Piano Laureate, All-Russia Open pianist competition.

Studied ballet for 8 years, both in Russia and in the US.

Interests include snowboarding, fashion, technology, bioengeneering, literature, art, wine, and mixed martial arts.  Fluent Russian, conversational French.